“There is no man under the sun as fortunate as I!”
That is the philosophy of the German burger bar, Hans Im Glück. Inspired by the well-loved children's tale, Hans Im Glück believes in less is more, and that joy comes from contentment, and living in the moment.
We were task to create a new look for their collaterals including menus, sales kit, loyalty card etc. Drawing inspiration from the tale and keeping to their brand guide, we created a brand new set of collaterals for the Singapore market.
